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As fans of men's style, many of you will appreciate how
strong men's clothing e-commerce retailer MR PORTER is in terms of branding,
presentation, and customer service. Since 2011, MR PORTER has served countless
Ape to Gentleman readers with some of the best designer brands on the planet,
and 2017 may have seen its biggest step yet: the launch of its own brand, Mr.
P. , with the motto “Easy pieces. Smart details. Durable style. Translated: wearable,
simple and elegant clothing (and now shoes) designed for everyday wear.
I have bought the range since its launch, both from an Ape
editorial point of view and for my personal wardrobe. Mr P. represents
excellent value for money, thanks to its emphasis on classic style and
high-quality materials, but the pieces are also extremely versatile - I can use
them every day for a variety of situations, whether on the desk. from my desk,
for a meeting or a party.
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Monsieur P. My way
MR PORTER currently has an ongoing series called "Mr P.
My Way" where the brand partners with a wide variety of creatives who
share a glimpse into their personal lives and styles. Ape was recently invited
to participate, and what better way to get our message across than by
explaining what Ape is and our philosophy. Think of it as a guide for those of
you who are considering starting your own fashion blog. “Our Way”, so to speak,
and of course, wearing Mr P. exclusively for that smart, comfortable and
confident casual look.
The technology
The basis of any good blog or online magazine. Get your
house in order before doing anything else. Make sure your website design not
only looks good, but also provides a good user experience (aka 'UX'); This
includes everything from making sure your website is usable on all devices
(responsive design), fast to load (no one waits more than 2 seconds for a web
page these days), safe and secure (your readers should trust you) and has a
logical navigation structure (facilitates the consumption of information by
your readers).
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Public
With the wide range of topics already covered in depth on
the internet, it is important to find your niche. Being an expert in all trades
and a master of nothing is often the case.
Before you even consider starting a blog, you need to
consider your strengths and where your passion lies - you need to write about
what you love or what you are an expert in (this will show up to the reader)
and decide whether you are doing it as a hobby or with the hope of making money
from it. In the latter case, you need to look at your niche from a business
perspective - is there a thirsty audience for your work, and how do you plan to
grow your audience and monetize your content?
Consistency
Frequency and consistency are critical. Not just in terms of
publishing daily content, but also branding, value, authenticity, and
transparency. Readers should know what your post represents ...
Ape to Gentleman - The online evolution of a traditional
men's magazine, dedicated to timeless yet contemporary style, smart living, and
value.
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Expectations
Set goals and hold yourself accountable. Good intentions are
one thing, but creating a real business plan and strategy that spells out
exactly how you are going to achieve your goals is vital to your growth and
motivation. These will change over time (you can even rotate completely), and
that's fine, but you need some goals and objectives to achieve.
Content
The most important aspect of any website: generating great
content. This means a truly useful and informative editorial that will enrich
the lives of your readers. Not only will this help you develop a loyal
following of returning fans, but Google's promise is to reward the best content
with better search rankings.
MR P. Larry leather sneakers
MR P. Slim Selvedge Denim Jeans,
MR P. Textured Wool and Cotton Blend Check Shirt,
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conclusion
Finally, there are some personal nuggets of wisdom I'd like
to pass on, that I've learned over the years:
Research your competition, but don't imitate it; it is
important to forge your own style and approach.
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