How to become a fashion photographer: what you need to know

 

The professional life of a way photographer is exhilarating; immersed in the glamorous world of fashion with the possibility of traveling the world; working with global brands, leading celebrities and attending high profile events. But entering this competitive field is not easy. Dan Blake, director of education at the London College of Style, which teaches fashion photography, photojournalism and portraits, explains what it takes to start a successful career.  hollyhealthfitness

Dan Blake, Director of Education, London University of Style

The popularity of fashion taking photographs is increasing and today many people see themselves as budding photographers. The explosive growth of social media, online fashion retailing, and the smartphone revolution are contributing factors.

But most people don't realize the variety of skills you need to be successful in your career; it's not just about being able to use a camera with a creative flair. Even those now in the industry find it difficult. Our research with emerging fashion photographers, prior to the launch of our new fashion photography course, revealed that understanding how to connect with the industry, network effectively, and monetize career aspirations are areas in which they would have liked to receive more training. .

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Before embarking on your search, know your niche. Understanding where you would like to work in a diverse industry can be quite tricky. Students often come to us not knowing where their skills lie, and this is something they discover in training. Are you the type of photographer who would love to work one-on-one with a subject, creatively producing a portrait that reflects their personality with your creativity? Or would you adapt to the fast-paced world of fashion? There are a wide variety of roles, so explore all career paths and options.

Darren Black, a specialized photojournalist and one of LCS's tutors as part of our fashion photography course, offers three essential tips to get you started: A professional level. You will also need a good knowledge of fashion in general and how to pronounce some of the weird and wonderful names that you will come across. But you also need a sturdy point of view: You won't survive long if you're too shy or late to introduce yourself.

So you need experience to help you build your portfolio,

whatever field of photography you want to specialize in. Firm determination and the right attitude will help you do this. Start applying for work experience and help the types of photographers whose work you really admire. Immerse yourself in as much experience as you can, performing creative and entrepreneurial roles. If it becomes essential, it could lead to paid assistant roles, which will help you develop your skills at first and allow you to understand the industry as a whole.

Interacting is vital, so you need to start construction new contacts as soon as possible. For fashion photographers, one of the best customs to do this is to make an skilled stylist your best associate. Your work will only be as stout as the looks and concepts, plus the art of hairstyle and makeup.

Once you start to establish yourself, you can attend industry events and fashion weeks, but it can be difficult at first as it requires an industry profile or posted job. In the beginning, use social media or blogging to showcase your work and link it to an online portfolio or website. Follow the hashtags that relate to areas of the photography industry that you want to pursue, and engage with other creatives where you can.

Developing a strong team is also important,

 even for other photographic careers such as journalism, commercial or portrait photography. Here, you will need to establish a relationship with galleries, editors, journalists, modeling agencies, production companies, and possibly agents, to ensure that your work is appreciated by a wider audience.

As you can see, knowing these industries and knowing how to approach them is critical. No creative career is completely a one-man show.

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